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2025 © Tatiana Soro


I’m Tatiana Soro, a Fashion, Graphic and Licensing Designer based in Barcelona and working with brands worldwide. I’ve collaborated with in-house design teams on fashion collections, trend forecasting and licensing management.  Say hi! at LinkedIn and tatianasoro@gmail.com



01.  Shein
TypaGal

Roles
Brand Development
Creative Direction
Fashion Design

At TypaGal, a Shein brand for young girls with a Y2K-inspired aesthetic, I was responsible for overseeing the collection development. My role included researching and applying trends, creating designs, and coordinating the styling for campaign photoshoots to ensure a cohesive brand identity.












02.  Shein
Nöista

Roles
Fashion Design
Creative Direction


At Nöista, a Shein brand created for Mediterranean girls with an effortless and cool style, I contributed from the very beginning by defining the brand’s DNA. I developed collections through trend research, moodboards, and design concepts, ensuring a clear and consistent identity across all projects.




03. Difuzed
Roles
Head Designer for Southern Europe
At Difuzed, a Netherlands-based licensing company, I worked as Head Designer for Southern Europe and global H&M accounts. I collaborated closely with Creative Direction on seasonal trend moodboards and developed licensed collections for major clients such as Zara, Pull&Bear, Bershka, Lefties, Springfield, and El Corte Inglés in Spain, as well as the H&M Group internationally, and Celio, Orchestra, Jules, and Jennyfer in France.


Astro Boy x Bershka
Care Bears x Lefties
Death Note x Bershka
Naruto x Lefties
Hunter x Hunter x Pull & Bear 
Death Note x Bershka
Astro Boy x Bershka
Naruto x Lefties
Naruto x Alcott
Naruto x Alcott
Death Note x Bershka
Death Note x Bershka


04. Lefties
Role
Head Designer Woman License Department

At Lefties (Inditex Group), I worked as Head of Design in the Women’s License Department, leading the development of capsule collections across categories in coordination with stores. This role gave me the opportunity to gain in-depth experience in the licensing world, creating collections in collaboration with major partners in anime, pop culture, music, film, and other global franchises. Here is a selection of some of these collaborations.


Kappa x Lefties Collection
Kappa x Lefties Collection
Umbro x Lefties Capsule
Arale x Lefties
Umbro x Lefties Capsule
Spice Girls Capsule
Disney x Lefties
Halloween Capsule Collection
Halloween Capsule Collection
Halloween Capsule Collection
Halloween Capsule Collection
NBA x Lefties 
Halloween Capsule Collection
NBA x Lefties
NBA x Lefties
Harry Potter x Lefties
Harry Potter x Lefties
Harry Potter x Lefties
Harry Potter x Lefties


05. Desigual
Roles
Fashion Design
Graphic Design
Capsule Collection Developer

At Desigual, I created graphics and handmade garments, and developed two collections featuring woven, jersey, and knit fabrics. Within these capsule collections, I explored a new creative direction designed to engage a new target audience for the brand.


NYFW New York Fashion Week Catwalk AW14
NYFW New York Fashion Week Catwalk AW14
080 Barcelona Catwalk SS14
080 Barcelona Catwalk SS14